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Saguenay, Quebec (Canada)

Ville de Saguenay

Last modified: 2022-02-12 by rob raeside
Keywords: saguenay | ville de saguenay |
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[Ville de Saguenay] 1:2 image by Eugene Ipavec
Source: Canadian City Flags, Raven 18 

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Saguenay is a city in the Saguenay–Lac-Saint-Jean region of Quebec, Canada, on the Saguenay River, about 200 km north of Quebec City by overland route. The city of Saguenay resulted from the merger in 2002 of the municipalities of Chicoutimi, Jonquière, La Baie, Lac-Kénogami, Laterrière, Shipshaw and a part of Canton Tremblay.

Current Flag

Text and image(s) from Canadian City Flags, Raven 18 (2011), courtesy of the North American Vexillological Association, which retains copyright. Image(s) by permission of Eugene Ipavec.


The flag of the City of Saguenay has a white field with a special version of the city’s logo in its centre, running two-thirds of its length. The logo consists of Saguenay in a modern font, with Ville de in a smaller font (by three-fourths) placed over the letters “a” and “g”, all in blue. In the regular logo, three nested curves of blue, red, and green normally underline the “S” and “a” of “Saguenay” as an extension of the “g”, but on the flag these curvy underlines are enlarged and centred under “Saguenay” to give the design a more fitting rectangular shape. The Pantone colours are Reflex blue, red 187, and green 576.
Luc Baronian, Canadian City Flags, Raven 18, 2011


The city’s documentation interprets the logo:
A regional capital, the city of Saguenay is a collective of citizens turned towards the future, the determination of which is equal to its desire of fully assuming its rank among the most important municipalities in the country. The set of elements in its logo forms a distinctive signature which, while setting it apart, is perfectly in line with those of the great North American cities. The movement of the lines ensures a unified dynamic of the three boroughs [Chicoutimi, Jonquière, and La Baie] converging towards a new economical, social, and cultural horizon that will ensure its durability. The three curves symbolize the communication axes of the new municipality. The colours also play an important role in the logo’s meaning. Blue represents water, important to Saguenay’s history, but is also an allusion to the various transportation and communication networks. Red demonstrates the dynamism, enthusiasm, fighting spirit, and warm nature that characterise the citizens of Ville de Saguenay. Green recalls the desire to make the entire economy (primary, secondary, or tertiary) grow in a lasting development framework; it also underscores the importance of forests and agriculture, while maintaining a focus on the environment and tourism.

Luc Baronian, Canadian City Flags, Raven 18, 2011


A commercial design firm was contracted to design the logo and determine how it should be used on a flag.
Luc Baronian, Canadian City Flags, Raven 18, 2011


L’Imprimerie ICLT, a local printing and design firm.
Luc Baronian, Canadian City Flags, Raven 18, 2011

Variant with slogan

[Ville de Saguenay] image by Masao Okazaki, 23 December 2021

The flag of Saguenay has been altered to add a motto, seen in this picture ca. 2020.
Dave Fowler, 21 December 2021

Port de Saguenay (Administration portuaire de Saguneay)

[Port of Quebec] image by Dave Fowler, 21 December 2021

Flag is a logo on white, with "Saguenay CA" at the bottom.
Dave Fowler, 21 December 2021

Service de Police de Saguenay

[Port of Quebec] image located by Dave Fowler, 30 January 2022

Flag is a logo on blue.
Dave Fowler, 30 January 2022