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Bagnoles de l'Orne Normandie (Municipality, Orne, France)

Last modified: 2021-07-01 by ivan sache
Keywords: bagnoles de l'orne normandie |
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Presentation of Bagnoles de l'Orne Normandie

The municipality of Bagnoles de l'Orne Normandie (2,713 inhabitants in 2018; 1,570 ha;) was established on 1 January 2016 as the merger of the former municipalities of Bagnoles-de-l'Orne and Saint-Michel-des-Andaines.

Bagnoles de l'Orne is famous for its hydrotherapy baths, and their healing powers for rheumatic, gynaecologic and circulatory problems. The thermal activity is said to date back to the Middle Ages. The spa is centred on the lake, which is formed by the River La Vée, a tributary of the Mayenne, before it enters a deep gorge cut through the massif of the Andaines Forest.
Local legend tells of the medieval lord, Hugh of Tessé. Believing that his once-glorious horse, "Rapide", was reaching the end of its life, Hugh abandoned it in the Andaines Forest. He was amazed when the animal returned home some time later, strong and totally revitalized. Without resentment, "Rapide" took its master along to the waters of Bagnoles where he drank and was also rejuvenated. The spa was born.
The Belle Époque borough in Bagnoles-de-l'Orne constitutes a well preserved example of typical early 20th century French bourgeoise residential area. Built between 1886 and 1914, it is filled with superb villas with polychrome fa├žades, bow windows and unique roofing.

Olivier Touzeau, 17 March 2021

Tourism Authority

[Flag]         [Flag]

Flag of the Tourism Authority, current and former versions - Images by Olivier Touzeau, 17 March 2021

Bagnoles de l'Orne Tourisme brings together several services and facilities from the Bagnoles de l'Orne Normandie resort in a single establishment. The autonomous structure coordinates activities related to tourism, culture, communication, sport and entertainment.

The flag of Bagnoles de l'Orne Tourisme (photo) is white with the authority's logo, which was adopted in February 2019.

The place name is restricted to its shortest form, as self-explaining. Usually, the logo will be incorporated in a more complex composition, with text featuring the place's full name.
The place name is written in lower case letters. In a logo, capital letters do not have the same role as in a text. The typographic capital letter signals a proper noun within a paragraph. In a logo, the choice of the case is based on symbolic and esthetic constraints since the noun stands alone. While capital letters express authority and statism, small case letters express proximity and dynamism.
The repetition of round shapes favors visual rhythm and logo's harmony. The name "bagnoles" in small case letters is more friendly and less authoritarian, favoring a younger and more dynamic image and improving legibility and harmonization of the ensemble.

The circle is a simple, pure and neutral shape. It is used for localization on a map. The color gradient, from night blue to duck green, evokes the place's highlights: welfare and nature. It is also a reference to the territory's landscape: water and forest.
"Be" highlights the verb "to be", placing the human being in the center of the brand and the positioning of Bagnoles de l'Orne Tourisme. From the logo, the destination tells a story so that everyone can appropriate the new brand.
Ocher represents organization, joy, self-confidence, relaxation, nature and welfare (CMYK 31-43-74-23 / RGB 159-125-71 / TSL 36 55 62).
Night blue represents attention to the others, pacification, tranquillity and quietness ((CMYK 80 50 30 90 / RGB 29 38 49 / TSL 213 41 19).
Duck green represents sweetness, pacification, calm and elegance (CMYK 80 50 30 90 / RGB 29 38 49 / TSL 213 41 19).
[Bagnoles de l'Orne Tourisme]

The authority was previously known as Grand Domaine Bagnoles de l'Orne; its flag (photo, photo, photo) was white with the logo of the time.

Olivier Touzeau & Ivan Sache, 17 March 2021