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ShoreMaster (U.S.)

Last modified: 2022-08-27 by rick wyatt
Keywords: shoremaster | united states |
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[Flag of ShoreMaster] image by Randy Young, 3 July 2022

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Description of the flag

ShoreMaster is an American company that specializes in production and installation of docks and boat lifts "to suit the unique needs of waterfront owners," according to the company's website ( The company, headquartered in Fergus Falls, Minnesota, acquired rivals HydroHoist in 2019 and Neptune Boat Lifts in 2020 to become one of the largest waterfront equipment companies in North America and forming the new umbrella company Waterfront Brands, under which all three brands are still marketed. ShoreMaster still does most of its business through local dealers at various waterfront locations throughout North America, including at Lake Anna in Virginia, near where I live.

While driving past Lake Anna last week in Louisa County, Virginia, we passed by a local waterfront equipment and boat dealer, and noticed the ShoreMaster flag flying near an outdoor boat lift display. The flag featured the ShoreMaster corporate logo in white on a blue field. The logo incorporates the company's name in blue letters outlined in white, with a white design below the name intended to mimic the shimmering water of a lake surface.

Randy Young, 3 July 2022