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![[Asia Minor Steamship Co., Ltd.]](../images/g/gb~hfami.gif) image by Ivan 
Sache, 22 April 2021
 image by Ivan 
Sache, 22 April 2021
Lloyd's Book of House Flags and Funnels (1912) shows the house flag of the Asia 
Minor Steamship Co., Ltd. (#238, p. 48), a Liverpool-based company, as 
horizontally divided red-blue with a white star in the center.
https://research.mysticseaport.org/item/l011061/l011061-c008/#13  
Ivan Sache, 22 April 2021
![[Asiatic Steam Navigation Co. houseflag]](../images/g/gb~asnc.gif) image 
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
 
image 
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
From the website of the National 
Maritime Museum, "the house flag of the Asiatic Steam Navigation Co. Ltd, 
London is a blue, white and blue triband with a five-pointed blue star on the 
centre stripe. The flag is made of a wool and synthetic fibre bunting. It has a 
cotton hoist and is machine sewn. A rope and wooden toggle is attached.
The Asiatic Steam Navigation Co. Ltd was formed in 1878, with Turner & Co. as 
managing agents to run steamships in the Bay of Bengal with its vessels 
primarily carrying cargo and local labour. The company lost many of its routes 
following the Second World War and Indian independence in 1947. The connection 
with Turner & Co. was broken in 1960 and P&O 
acquired a controlling interest in the company in 1961 in order to integrate the 
fleet more closely with the rest of P&O  group."
Jarig Bakker, 3 August 2004
![[Associated British Ports houseflag]](../images/g/gb~abp.gif) image by Jarig 
Bakker, 20 November 2005
 image by Jarig 
Bakker, 20 November 2005
Associated British Ports, London - blue, white "ABP".
Source: Loughran (1995)
Jarig Bakker, 20 November 2005
![[Ben Line houseflag]](../images/g/gb~hl.gif) image
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
image
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
From the website of the National 
Maritime Museum, "the house flag of the Humber Line. A dark blue rectangular 
flag with a white disc in the centre bearing the letters 'AHL' in red. The flag 
is made of a wool and synthetic fibre bunting. It has a cotton hoist and is 
machine sewn. A rope and toggle is attached."
Jarig Bakker, 15 August 2004
Humber Line. The correct title was Associated Humber Lines Ltd. being formed in 
1935 as a consortium of five rail ferry companies. Their function was originally 
as managers, not owners but this changed in the late 1950s until 1971 when they 
ceased their own operations but continued as managers for another decade.
Neale Rosanoski, 3 March 2005
![[Associated Portland Cement Manufactures Ltd. houseflag]](../images/g/gb~apcm.gif) image by 
Jarig Bakker, 
based on the website of the National 
Maritime Museum.
 
image by 
Jarig Bakker, 
based on the website of the National 
Maritime Museum. 
From the website of the National 
Maritime Museum, the house flag of the Associated Portland Cement 
Manufactures Ltd., London. A yellow rectangular flag, bearing a white disc in 
the centre with a blue border inscribed 'PORTLAND CEMENT' in blue letters and 
'BLUE CIRCLE' in black letters. The flag is made of a wool and synthetic fibre 
bunting. It is machine sewn and the design is printed. A rope and toggle is 
attached."
Jarig Bakker, 4 September 2004
Aster Steam Company, Limited, Cardiff - red swallowtail; white 5-pointed star; 
black "B'.
Source: Brown's Flags and Funnels of British and Foreign Steamship Companies [Wedge 1926]
Jarig Bakker, 20 February 2005
Based on Sampson (1957)
James Dignan, 17 October 2003
Houseflag: Navy Blue; ATHEL in blue letters in white diamond.
Jarig Bakker, 17 October 2003
Athel Line was a subsidiary of United Molasses. London UK.
Phil Nelson, 18 October 2003
![[Atkinson Bros. houseflag]](../images/g/gb~hfatk.gif) image by Ivan 
Sache, 30 April 2021
 image by Ivan 
Sache, 30 April 2021
Lloyd's Book of House Flags and Funnels (1912) shows the house flag of Atkinson 
Bros. (#1411, p. 104), a Newcastle-based company, as yellow with a black eagle 
in the center.
https://research.mysticseaport.org/item/l011061/l011061-c008/#69  
Ivan Sache, 30 April 2021
![[Atlantic Container Line, Ltd. houseflag]](../images/g/gb~acl.gif) image
by Peter Hans van den Muijzenberg, 7 November 2010
 
image
by Peter Hans van den Muijzenberg, 7 November 2010
A dark blue sigla over a wavy stripe on a white background.
Jorge Candeias, 1 May 2004
This is the new house flag of Atlantic Container Line Ltd., London, a consortium 
formed 1966, with an international membership. The partners are Cunard Line, the 
Compagnie Generale Transatlantique, Holland-Amerika Lijn, Svenska-Amerika Linien, 
Transatlantic Rederi, and Wallenius Line. Its specialty was roll-on, roll-off.
Jarig Bakker, 1 May 2004
![[Atlantic Container Line, Ltd. houseflag]](../images/g/gb~acl2.gif) image by Peter Hans van den Muijzenberg, 7 November 2010
 
image by Peter Hans van den Muijzenberg, 7 November 2010
Description of variant:
It is a white flag containing the company in 
celestial blue. For further information click 
www.aclcargo.com. 
Source: I spotted this flag on 12 April 2009 on a ship 
in the docks of Blohm & Voss
Klaus-Michael Schneider, 10 May 2009
The firm's monogram alone formed the emblem of the original house flag. With the 
appearance of the later vessel, such as the "Atlantic Cognac", a new house flag 
was adopted, bearing simpler initials. 
Source: "A Survey of Mercantile Houseflags & Funnels", by J.L.
Loughran (1979)
Jarig Bakker, 1 May 2004
![[Atlantic Steamship Co. Ltd. houseflag]](../images/g/gb~atlsc.gif) image
by Ivan Sache, 30 December 2001
image
by Ivan Sache, 30 December 2001
Atlantic Steam Navigation Co. began in the 1930's, but had no ships until 1945/46 when they
acquired ex-navy landing craft, and later pioneered purpose built RoRo
[roll-on-roll-off] ships. They also traded under the name Transport Ferry Service. The flag was a white burgee, bordered in blue and with a bluebird
motif in the centre. In 1974 the company was acquired by  Townsend Thoresen and the flag slowly phased out as ship
liveries were changed at refit.
Ted Harrison, 11 December 2001
Atlantic Steamship Co. being actually Atlantic Steam Navigation Co. Ltd. as 
pointed out by Ted, also had a commodore's flag which was the normal flag with a 
miniature placed in the canton i.e. a flag upon a flag. Most sources show the 
flag without a top and bottom border i.e. just the "bluebird" in the tail. In 
1987 having come under P&O the company followed 
its flag into oblivion becoming P&O European Ferries (Felixstowe) Ltd.
Neale Rosanoski, 9 February 2004
![[Atlantic Traders, Ltd. houseflag]](../images/g/gb~hfatl.gif) image by Ivan 
Sache, 27 April 2021
 image by Ivan 
Sache, 27 April 2021
Lloyd's Book of House Flags and Funnels (1912) shows the house flag of 
Atlantic Traders, Ltd., Coningsby S.S. Co., Ltd., Franco-Ottoman Shipping Co., 
Ltd. (Roth Bros. (London) Ltd.) (#745, p. 72), a London-based company, as red 
with a white disc inscribing a blue "R".
https://research.mysticseaport.org/item/l011061/l011061-c008/37/ 
 Ivan 
Sache, 27 April 2021
![[Atlas Steam Fishing Co., Ltd. houseflag]](../images/g/gb~hfasf.gif) image by Ivan Sache, 29 April 2021
 
image by Ivan Sache, 29 April 2021
Lloyd's Book of House Flags and Funnels (1912) shows the house flag of Atlas 
Steam Fishing Co., Ltd. (#1082, p. 88), a Grimsby-based company, as diagonally 
divided blue-yellow from upper hoist to lower left, charged in the center with a 
red "A".
https://research.mysticseaport.org/item/l011061/l011061-c008/#53 
Ivan Sache, 29 April 2021
![[Auchen Steam Shipping Co. houseflag]](../images/g/gb~hfauc.gif) image by Ivan 
Sache, 14 March 2008
 image by Ivan 
Sache, 14 March 2008
Lloyds Book of House Flags and Funnels (1912) 
shows the house flag of "Auchen Steam Shipping Co. Ltd. (Purdie, Glen & Co.)" 
(#7, p. 37), a company based in Glasgow (Scotland), as white with a blue border, 
a blue saltire and, in the middle, the name of the company, "AUCHEN", in blue.
   
The "Mariners" website lists SS "Auchencrag", owned by "Purdie, Glen & Co." as 
captured and sunk by a submarine U.84 on 12 January 1917 20 miles west from 
Ushant (France), when sailing from La Plata (Argentina) to Cherbourg (France).
Ivan Sache, 14 March 2008 
![[Australind Steam Shipping Co. houseflag]](../images/g/gb~assc.gif) image 
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
 
image 
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
From the website of the National 
Maritime Museum, "the house flag of Australind Steam Shipping Co. Ltd (Trinder 
Anderson & Co.), London, has on a blue background a yellow cross. In the centre 
on a yellow disc, a black swan is shown. The flag is made of a wool and 
synthetic fibre bunting. It has a cotton hoist and is machine sewn. A rope and a 
toggle is attached.
The company managed services and cargo between the UK and Western Australia 
taking over from the ship broking firm of Oliver and Wilson. They also started a 
service between Freemantle and Singapore. Trinder, Anderson & Co. with Bethell, 
Gwynn & Co. were involved in the transport of emigrants. They set up a steamer 
service called the West Australian Steam Navigation Co., London in 1886; a 
company that later became the Australind Steam Shipping Co. In 1904 the two 
firms amalgamated.  
Jarig Bakker, 3 August 2004
Concerning the Austalind Steam Shipping Co, The comments taken from the National Maritime Museum regarding the companies established is a bit misleading. There were two companies both being formed by the same other two companies and both used the black swan on yellow circle.
![[Australind Steam Shipping Co. houseflag]](../images/g/gb~w366.gif) image 
by Neale Rosanoski, 28 November 2010
 image 
by Neale Rosanoski, 28 November 2010
Firstly in 1886 The West [also given as "Western" by some sources] Australian 
Steam Navigation Co. was formed by Trinder, Anderson & Co. and Charles Bethell & 
Co. [and other Australian shipping agents] for the Fremantle to Singapore trade 
and continued to trade to the East until around 1936. The flag from
    Loughran (1979) was blue with a 
yellow circle on which a black swan swam to fly on a sea representation. Lloyds 1904, 1912, Reed 1912 and Brown 1926 to 1934 
show similar with a bit smaller circle.
 Neale Rosanoski, 28 November 2010
![[Australind Steam Shipping Co. houseflag]](../images/g/gb~w365.gif) image 
by Neale Rosanoski, 28 November 2010
 image 
by Neale Rosanoski, 28 November 2010
The Log of 5/1988 shows a different version with the swan facing the hoist and 
no lines of sea but I have doubts on this one based on the Western Australia emblem of its operating period [see 
below].
Subsequently in 1892 Charles Bethell was joined by Walter J. Gywn 
to form Bethell, Gwyn & Co.
 Neale Rosanoski, 28 November 2010
![[Australind Steam Shipping Co. houseflag]](../images/g/gb~a594.gif) image 
by Neale Rosanoski, 28 November 2010
 image 
by Neale Rosanoski, 28 November 2010
In 1904 Trinder, Anderson & Co. and 
Bethel, Gwyn & Co. formed the Australind Steam Shipping Co. Ltd. for the 
UK/Australia emigrant trade. This company subsequently became part of the P&O 
group and went out of ship-owning around 1980. Its flag was in line with that 
shown by Jarig Bakker except the swan faced the fly which
is shown by all sources from Lloyds 1904 up until the LJC livery sheet on 
1966 when the hoist facing version was shown. The change would seem to result 
from the charge being based on the badge of Western Australia where the black 
swan on a yellow circle faced the fly or sinister until 1953 (Flags of the 
World 1978 P209). With the change happening sometime between these dates this 
fits in with the NMM dating.
All of these companies were UK based. 
Trinder Anderson were ships agents to at least 1980 and Bethell, Gwyn & Co. 
Ltd. seem to be still around though what as I do not know.
 Neale Rosanoski, 28 November 2010
Lloyd's Book of House Flags and Funnels (1912) shows the same flag (#1482, p. 
107), but with the swan swimming to the fly.
https://research.mysticseaport.org/item/l011061/l011061-c008/#72 
Ivan Sache, 1 May 2021
![[Avenue Shipping houseflag]](../images/g/gb~asc.gif) image 
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
 
image 
by Jarig Bakker, 
based on the website of the National 
Maritime Museum.
From the website of the National 
Maritime Museum, the house flag of the Avenue Shipping Co. Ltd, London shows 
"on a rectangular white field, there is a blue cross with a blue bordered white 
diamond in the centre, bearing the blue letter 'A'. The flag is made of a wool 
and synthetic fibre bunting. It has a cotton hoist and is machine sewn. A rope 
and two Inglefield clips is attached.
Jarig Bakker, 3 August 2004
British Shipping lines: continued